HOTELEX2024深圳酒店及餐饮系列展会深耕酒店及餐饮产业链30余年，积累超80万mai家资源。展会由上海博华国际展览有限公司主办，中国轻工企业投资发展协会、全联烘焙业公会、广东省酒店行业协会、深圳市烹饪协会、深圳市酒店业商会联合主办。
HOTELEX2024 Shenzhen Hotel and Catering Series Exhibition hasbeen deeply cultivating the hotel and catering industry chain formore than 30 years, accumulating over 800000 buyer resources. Theexhibition is hosted by Shanghai Bohua International ExhibitionCo., Ltd. and jointly organized by China Light Industry EnterpriseInvestment and Development Association, All China Baking IndustryAssociation, Guangdong Hotel Industry Association, ShenzhenCulinary Association, and Shenzhen Hotel Industry Chamber ofCommerce.
布局大华南，辐射大湾区据悉，此次2023HOTELEX深圳展作为上海展的姊妹篇，深圳展的展馆及布局全面升级，新板块、新活动，面积更大，展品类别更丰富。本次展会展出面积达20万平方米，汇聚酒店餐饮上下游产业链2000+家优质展商，为粤港澳大湾区带来了一场更聚集、更专业的酒店和餐饮一站式采购盛会。Layout in Greater South China, radiating to the Greater BayArea
It is reported that the 2023 HOTELEX Shenzhen exhibition, as asister event of the Shanghai exhibition, has undergone acomprehensive upgrade in the exhibition hall and layout, with newsections and activities, a larger area, and a wider variety ofexhibit categories. The exhibition covers an area of 200000 squaremeters and gathers over 2000 high-quality exhibitors from the hoteland catering industry chain, bringing a more concentrated andprofessional one-stop procurement event for hotels and catering inthe Guangdong Hong Kong Macao Greater Bay Area.
深圳作为辐射香港、澳门乃至整个内陆的沿海城市，凭借其强大的酒店和餐饮创新实力，正逐渐成为餐饮人瞩目的焦点。这里的消费群体年轻化，市场活跃度高，是驱动餐饮业走向5万亿时代的关键力量。深圳的餐饮行业动向越来越受到业内关注，这个城市究竟有何特殊之处？深圳酒店餐饮品牌具创新性、前瞻性，引领着全国餐饮行业的消费趋势。深圳，这片年轻的热土，孕育了众多火爆全国的餐饮品牌和品类代表。它们或诞生于此，以深圳为根据地不断向外扩张，如奈雪、GAGA、红荔村、探鱼、四季椰林等网红品牌，这些品牌在深圳这片热土上，将各种地域性的菜系碰撞、交汇、融合、创新，形成了深圳餐饮的核心创新底色。
深圳的餐饮行业厚积薄发，引领着新的消费趋势。几年前，深圳还常被戏称为“美食荒漠”，但如今，它已经成为了全国餐饮消费Zui为活跃的地区之一。qichacha数据显示，今年前三季度，深圳市新注册的餐饮相关企业数量达到了5.45万家，超过了北京、上海，相比2022年同期增长了42.3%。
深圳的餐饮行业呈现出年轻化、多元化、跨界融合的消费趋势。美团发布的《粤港澳大湾区餐饮消费报告》显示，深圳市餐饮消费的主力人群是25-30岁的年轻人，占比高达31.4%，这一数据高于粤港澳大湾区内其他城市及北京、上海的水平。
As a coastal city radiating to Hong Kong, Macau, and even theentire inland, Shenzhen is gradually becoming the focus ofattention for catering professionals with its strong hotel andcatering innovation capabilities. The younger consumer group andhigher market activity here are the key forces driving the cateringindustry towards the 5 trillion yuan era. The trend of the cateringindustry in Shenzhen is receiving increasing attention from theindustry. What are the special features of this city?
Firstly, Shenzhen's hotel and catering brands are innovative andforward-looking, leading the consumption trend of the nationalcatering industry. Shenzhen, this young hot land, has nurturednumerous popular catering brands and category representativesacross the country. They may have originated here and continuouslyexpanded outward based in Shenzhen, such as internet famous brandssuch as Nayuki, GAGA, Hongli Village, Tanyu, Siji Coconut Grove,etc. These brands collide, intersect, integrate, and innovatevarious regional cuisines on this hot land of Shenzhen, forming thecore innovation background of Shenzhen's catering industry.
Secondly, the catering industry in Shenzhen has accumulatedwealth and is leading new consumer trends. A few years ago,Shenzhen was often jokingly referred to as the "food desert", butnow it has become one of the most active areas for cateringconsumption in the country. According to data from Qichacha, thenumber of newly registered catering related enterprises in Shenzhenreached 54500 in the first three quarters of this year, surpassingBeijing and Shanghai, and an increase of 42.3% compared to the sameperiod in 2022.
In addition, the catering industry in Shenzhen is showing atrend of youthfulness, diversification, and cross-borderintegration. The "Guangdong Hong Kong Macao Greater Bay AreaCatering Consumption Report" released by Meituan shows that themain group of catering consumption in Shenzhen is young people aged25-30, accounting for 31.4%, which is higher than the level ofother cities in the Greater Bay Area and Beijing and Shanghai.
六大板块潮流风向，把脉行业趋势据了解，2023HOTELEX深圳展会涵盖了餐饮各个细分领域，包括咖啡与茶、饮品综合、餐饮设备、烘焙甜点及轻餐、食品综合、酒店用品六大板块以及咖啡茶饮节等细分类别，每大板块都是行业经营的风向标。It is reported that the 2023 HotELEX Shenzhen exhibitioncovers various sub sectors of the catering industry, includingcoffee and tea, beverage integration, catering equipment, bakeddesserts and light meals, food integration, hotel supplies, as wellas sub categories such as coffee and tea festivals. Each sub sectoris a barometer of industry operations.为此，餐饮界记者深入展会现场特地采访了相关展商代表，希望透过他们市场一线的感知，把脉餐饮和酒店行业发展趋势。For this purpose, journalists from the catering industryconducted in-depth interviews with relevant exhibitorrepresentatives at the exhibition site, hoping to gain insightsinto the development trends of the catering and hotel industriesthrough their frontline market perceptions.1.茶饮的下半场靠茶
Yu Bailin, the person in charge of Shantou Danyi Food Co., Ltd.(booth number: 14D30), said, "The second half of tea drinks relieson tea." "Tea drinks are a fashionable industry." Danyi, founded in2013 by the Han River in Shantou, is a company engaged in providingbeverage materials, research and development, design, and sales forthe national catering industry. It can provide personalized andinnovative solutions for its products. At present, multipleexperience centers have been established in various parts of China,with a 7000 square meter 4.0 automated tea factory and a 24000square meter automated jam/syrup factory.
作为已经连续参展多年的展商，余总对博华展的感受是——行业Zui高规格的展会！聚集了Zuiyouxiu，Zui具成长性的企业，促进了整个行业的发展。谈到对行业发展趋势的看法，余总认为：茶饮的下半场靠茶。产品的仪式感，空间呈现的美感都非常重要，要持续带给消费者美好体验。未来的赛道会更加细化，比如饮品以前只有高糖饮品，未来高糖，低糖，甚至无糖饮品都要有对应的产品。As an exhibitor who has been participating in theexhibition for many years, Mr. Yu's impression of Bohua Exhibitionis that it is the highest standard exhibition in the industry!Gathering the best and most promising enterprises has promoted thedevelopment of the entire industry. When it comes to his views onthe development trend of the industry, Mr. Yu believes that thesecond half of tea drinks relies on tea. The sense of ceremony inthe product and the aesthetic presentation of the space are bothvery important to continuously provide consumers with a wonderfulexperience. The future track will be more refined, for example,beverages used to only have high sugar drinks, but in the future,there will be corresponding products for high sugar, low sugar, andeven sugar free drinks.
2.jizhi的产品是关键生产力
2. The ultimateproduct is the key productivity
青岛晨非食品有限公司（展位号:15D25）负责人认为“目前市场环境竞争激烈，品牌之间为了更好的发展都在建立自己的品牌壁垒，如何构筑壁垒成为关键。而jizhi的产品是关键生产力，真正的核心产品差异化才能建立长效壁垒。”追求健康和原料真实，一定是消费者的长线刚需。这也是晨非的产品所遵循的。
The person in charge of Qingdao Chenfei Food Co., Ltd. (boothnumber: 15D25) believes that "the current market environment isfiercely competitive, and brands are establishing their own brandbarriers for better development. How to build barriers has becomethe key. The ultimate product is the key productivity, and the truedifferentiation of core products can establish long-term barriers."Pursuing health and authentic raw materials is definitely along-term necessity for consumers. This is also what Chenfei'sproducts follow.
晨非成立于2014年，,是一家专业为新式茶饮、咖啡、餐饮等领域提供全乳品解决方案的综合型乳品企业；旗下拥有多个自有工厂并掌握先进的数字化核心技术，覆盖全品类乳制品及原料的生产与加工。本次展会晨非的主推产品是生萃牛乳系列。Chenfei was founded in 2014 and is a comprehensive dairyenterprise specializing in providing full dairy solutions for newtea drinks, coffee, catering and other fields; It has multiple selfowned factories and possesses advanced digital core technologies,covering the production and processing of all categories of dairyproducts and raw materials. The main product promoted by Chenfei atthis exhibition is the Shengcui Milk series.
3.必须坚持以品质作为企业发展的基石
3. We must adhere to quality as the cornerstone of enterprisedevelopment
成立于2007年的广州源津食品有限公司（展位号:14C22）-“斯唛”品牌，本次展会亮点一：走进凤凰，解锁shida香型。斯唛深入产区，开发Zui适合新式茶饮的单丛香型。从制作工艺、到研发拼配，环环相扣，把控品质，致力于为客户开发Zui适合市场的高香茶。亮点二，斯唛Zui具优势产品-锡兰红茶，其稳定的库存和专业的品质获得了消费者的认可。现场renqi也是非常旺，根本没办法挤进去。对于餐饮者的寄语，负责人黄总说到，“必须坚持以品质作为企业发展的基石，做高品质放心食品。”这也是源津食品一直以来的经营理念。
Established in 2007, Guangzhou Yuanjin Food Co., Ltd. (boothnumber: 14C22) - "Smog" brand, highlights one of this exhibition:Enter Phoenix and unlock the top ten fragrances. Smog goes deepinto the production area to develop the most suitable single bundlearoma for modern tea drinks. From production techniques to researchand development, we are closely linked to ensure quality andcommitted to developing the most suitable high aroma tea for themarket for our customers. Highlight 2: Smog's most advantageousproduct - Ceylon black tea, has gained recognition from consumersfor its stable inventory and professional quality. The on-sitepopularity is also very high, it's impossible to squeeze in.Regarding the message from the catering industry, Mr. Huang, theperson in charge, said, "We must adhere to quality as thecornerstone of enterprise development and produce high-quality andtrustworthy food." This has also been the business philosophy ofYuanjin Food.
4.未来的经济属于实体经济
4. The future economy belongs to the real economy
佛山博曼厨房设备有限公司（展位号:11E60）的总经理麦冠彬提出了很多让人耳目一新的观点，比如“定价在于供需关系和竞争对手，而非成本。”“未来的经济属于实体经济。”并且他认为，看好中国未来的经济，东南亚市场会越来越大，特别是越南市场增量特别大。
Mai Guanbin, the general manager of Foshan Boman KitchenEquipment Co., Ltd. (booth number: 11E60), put forward manyrefreshing views, such as "pricing is based on supply and demandrelationships and competitors, not costs." "The future economybelongs to the real economy." He also believes that he isoptimistic about China's future economy, while the Southeast Asianmarket will continue to grow, especially the Vietnamese market,which has a particularly large increment.
博曼（旗下品牌：劲恒）是一家专业研发厨具及制作的企业，主要产品有多款烤鸭炉、太空烧猪炉、智能煮饭机、智能晾鸭柜等等。产品聚焦烤鸭炉，用麦总的话说“当你想起了烤鸭炉，你就想起了劲恒。”
Boman (under the brand: Jinheng) is a professional enterprisethat researches and produces kitchenware. Its main products includemultiple roast duck ovens, space pig ovens, intelligent ricecookers, intelligent duck drying cabinets, and more. The productfocuses on roast duck ovens. As Mr. Mai said, "When you think ofroast duck ovens, you think of Jingheng
5.技术创新对tisheng品牌竞争力的关键
北京三豆客智能科技有限公司（展位号:15C55）的是一家主要做咖啡烘焙机的企业。总经理周南认为未来市场将更大，要求也将更高，这看起来是一种挑战，更是机遇。因为对咖啡的热爱，以及创始人的核电和航天工业工程师的背景，让生产咖啡烘焙机的想法从0到1落地并成为市占率极高的品牌。他认为技术上的专业和创新对tisheng品牌竞争力非常重要。“对于我们这个行业来说，这是一个非常好的时代。”
5. The key to enhancing brand competitiveness throughtechnological innovation
Beijing San Dou Ke Intelligent Technology Co., Ltd. (boothnumber: 15C55) is a company mainly engaged in coffee roastingmachines. General Manager Zhou Nan believes that the future marketwill be bigger and the requirements will be higher, which seems tobe both a challenge and an opportunity. Due to the passion forcoffee and the founder's background as a nuclear and aerospaceindustry engineer, the idea of producing coffee roasters wasimplemented from scratch and became a highly marketable brand.Meanwhile, he believes that technical expertise and innovation arecrucial for enhancing brand competitiveness. For our industry, thisis a very good era